The product management mistakes most media companies make — and what you can do to fix them

Ben Whitelaw
Oct 24, 2018 · 8 min read
Image for post
Image for post
Participants of the News Impact Academy in London. Photo: Ben Whitelaw.

The new generation of product managers

Image for post
Image for post

Common product mistakes news organisations make

1. Paying too little attention to organisational culture

Image for post
Image for post

2. Focusing on the product more than the process

Image for post
Image for post
Anita Zielina talked about her experience in a product role at NZZ

3. Failing to set shared KPIs and creating complex decision making

Image for post
Image for post

4. Communicating infrequently and without real clarity

Image for post
Image for post

5. Making it difficult for teams to work with one another

Image for post
Image for post

Reflecting on two days of learning


Want to continue learning?


European Journalism Centre

Interviews, insights and opportunities from the European…

Thanks to Mattia Peretti and Paula Montañà Tor

Ben Whitelaw

Written by

Journalist. Formerly European Journalism Centre, The Times and The Guardian. Co-founded @WannabeHacks.

European Journalism Centre

Interviews, insights and opportunities from the European Journalism Centre.

Ben Whitelaw

Written by

Journalist. Formerly European Journalism Centre, The Times and The Guardian. Co-founded @WannabeHacks.

European Journalism Centre

Interviews, insights and opportunities from the European Journalism Centre.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight.
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox.
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store