Two months, a 30% price rise and 18,000 new paying readers: what eldiario.es did after COVID-19 struck

In March, eldiario.es found itself in financial difficulties when coronavirus hit. That is until 18,000 new members and thousands of generous existing readers stepped in.

This case study is part of Resilience Reports, a series from the European Journalism Centre about how news organisations across Europe are adjusting their daily operations and business strategies as a result of the COVID-19 crisis.

In a nutshell

eldiario.es’ long history of listening to readers and its public interest, data-led COVID-19 reporting meant members responded positively when their annual fees were increased by 30%.

What is eldiario.es?

• eldiario.es is a popular and progressive Spanish digital publication that is heavily focused on politics, human rights, culture and the environment. Founded in 2012, it specialises in investigative journalism and steers clear of covering sports or celebrity news. The news organisation employs around 100 staff spread across offices in Madrid, Barcelona (Catalonia) and Santiago de Compostela (Galicia).