How Is Content Created for AinoAid Services?

Domestic violence is a global problem and affects millions of people. It causes several problems not only for the victims of violence but for the whole family. Also, perpetrators suffer, and in order for them to end their violent behaviour, they need help.

Domestic abuse, also called “domestic violence” or “intimate partner violence”, can be defined as a pattern of behavior in any relationship that is used to gain or maintain power and control over an intimate partner. Abuse is physical, sexual, emotional, economic or psychological actions or threats of actions that influence another person. This includes any behaviors that frighten, intimidate, terrorize, manipulate, hurt, humiliate, blame, injure, or wound someone. Domestic abuse can happen to anyone of any race, age, sexual orientation, religion, or gender. It can occur within a range of relationships including couples who are married, living together or dating. Domestic violence affects people of all socioeconomic backgrounds and education levels. (UN)

AinoAid content is co-created with people affected by domestic violence.

From our interviews with domestic violence survivors, we have learned that it indeed is hard to recognize and admit there is violence in the relationship. There is a need to understand the issue better, to learn about the cycles, and what is acceptable and what is not acceptable behaviour in a healthy relationship. Many of interviewed survivors told us that they had a very high threshold to contact any help providing services because they felt that they were not having “enough serious problems”, even though they actually did suffer from very serious violence. They wanted first to learn more and acquire knowledge before reaching out for help. However, they found it challenging to find reliable sources of information they could relate to.

AinoAid’s chat content is created to educate and guide.

AinoAid chat content is created by Elli and Katja, who have been working for years with victims, perpetrators and children affected by domestic abuse. They offer therapeutic discussion support for people affected by domestic violence via their company Hyvinpitely Oy. Elli and Katja are also partners of We Encourage, and AINO chat is their collective voice, offering a supportive shoulder for anyone affected by domestic violence.

We Encourage is proud to be part of IMPROVE.

IMPROVE is an EU consortium project funded by EU Horizon, where We Encourage is a lead partner in developing AinoAid services.

IMPROVE project develops several tools to increase reporting and detection of domestic violence by empowering the victims to understand their rights for services and justice, and by supporting Police Authorities, Civil Society Organizations and other frontline responder organisations to enhance their competencies to utilize innovative solutions that enable and accelerate policy implementation. (IMPROVE)



AinoAid™ is designed as a first step for victims of domestic violence seeking help. Anonymous chat helps overcome the shame they feel, learn the level of seriousness of their situation for the most suitable action they can take. Test Aino at

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We Encourage

We Encourage is on a mission to empower women and girls under oppression. WE develops a customizable AI tool to help victims of domestic abuse.