Why Are We Creating AI -services for People Affected by Domestic Violence?

Domestic violence is a persistent problem globally and, due to low reporting, remains a hidden epidemic with tremendous harm to individuals and society.

AinoAid™ services are created to lower the threshold for seeking help

Most of the services to help the victims are focused on acute help, limited with access hours and human resources, which may prevent the victims from getting a longer-term resolution and support for the healing process towards survivors. Lengthening of the resolution causes wider issues to the people around the victims as well as the employers and entire societies. With AinoAid™, the victims get faster and easier access to the information they need to proceed in their search for help and smooth ways out with less damage to all parties involved. The anonymous chat provides first-level support with guidance to the paths forward, and the ecosystem players around AinoAid™ can help the victims and their families to start the resolution and healing process for the parties who should be included.

Design with and for the user

  • The conversation flows are designed based on both the experience of the therapists and victims who have succeeded in finding the resolution and become survivors instead of staying as victims.


  • Data plays a crucial role in avoiding bias and assumptions in developing the most accurate resolution paths for the victims.

Value creation with the local ecosystems

  • Local expert organisations help understand the needs and wants and how to deliver contextually relevant support to the people in need.
  • Local partnerships help run the local experiments (and later local operations and service provision) to generate contextually relevant conversational content that feeds the algorithms and provides long-term services for the healing process.

Value capture for all parties

  • The victims get 24/7 access to the service and diverse paths for help depending on the types of violence.
  • Local societies and public health organisations can prioritise the interventions based on the severity of the violence without human bias.
  • Private service providers find the customers they can add the most value to.
  • WE and their partners get the ability to deliver more accurate support services for the desired impact and generate revenues and financial capabilities for constant technology and service development.



AinoAid™ is designed as a first step for victims of domestic violence seeking help. Anonymous chat helps overcome the shame they feel, learn the level of seriousness of their situation for the most suitable action they can take. Test Aino at www.encourage.fi

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We Encourage

We Encourage is on a mission to empower women and girls under oppression. WE develops a customizable AI tool to help victims of domestic abuse.