Max and Charlie
Emily and I see a lot of teams. One a week at the very minimum. So we feel qualified to say that teams tend to fall into two camps; the case study teams and the strategy/print teams. Of course it’s not as black and white as that but most teams do have a skew towards those cool ‘Canney’ ideas or good strategies, but not both.
A minute into Max and Charlie’s book crit, Emily and I were exchanging “they’re good” glances. Max and Charlie are a team that have mastered the seriously tough art of strategy but rather than resting on their 3 print ads, they’ve got some really fun, simple extra ideas to back those frustratingly good strategies up. Like tampons that could (maybe) save your life, partnering with Hunter to create a multicoloured welly LGBT Countrypride tour and giving Jeremy *cough* Hunt a taste of his own medicine by photoshopping him to look extra tired during the junior doctor contracts scandal.
We’ve borrowed a few of Max and Charlie’s strategies to paste up on ‘The Stratosphere’ page (thanks lads). But it’s worth showing their strategic brains off again below.
Jammie Dodgers Only one side has a heart
Sealife Pin your worries to a fish
Romania You’ll come back braver
