The Stratosphere

Writing a few words that completely reposition a well known brand is tricky. But it’s the foundation of any good student portfolio, TV campaign or digital cannes lion winning techno-thingy.

Learn to write killer strategies and book crits will go swimmingly, placements will come in abundance and you won’t have to hear annoying creatives say “We think you need to work on your strategies”.

Below is a list of strategies from clever student teams that have come to see us at Grey. They should get your strategic brain cells twitching.

Jammie Dodgers Only one side has a heart (Max and Charlie)

Sealife Pin your worries to a fish (Max and Charlie)

Romania You’ll come back braver (Max and Charlie)

Megabus The bus you can afford to miss (Matt and Georgia)

Early Learning Centre Offset your partner’s genes (Matt and Georgia)

Skips crisps Snack in silence (Cullen and Ola)

AshleyMadison.com Wives get treated better by guilty men (Chloe and Charlie)

Pontins Kids ruin fancy holidays (Chris and Lawrence)

Green & Blacks Kid proof (Kerry and Megan)

Listerine For the teeth you don’t deserve (Kerry and Megan)