Social media influencing; staying human as you get famous.

Photo by William Rouse on Unsplash

In recent years, social media has become ubiquitous in our daily lives. Platforms such as Instagram, TikTok, and Twitter have transformed the way we consume content and interact with each other. In this digital age, the rise of social media influencers has been nothing short of meteoric. With millions of followers, lucrative brand deals, and a seemingly glamorous lifestyle, it’s easy to see why many people aspire to become social media influencers.

“Where there is great power, comes great responsibility” — Sir Winston Churchill

Social media influencers have a unique platform to connect with their followers, but they also have the potential to influence their behavior and beliefs. Therefore, social media influencers must stay grounded and remain authentic as they gain popularity. In this article, we’ll explore the concept of social media influencing and offer some tips for staying human as you get famous.

First, let’s define what we mean by social media influencing. In simple terms, social media influencing refers to using social media platforms to build a following and influence the behavior and attitudes of your followers. Social media influencers come in all shapes and sizes, from beauty bloggers to fitness gurus to political commentators. However, what they all have in common is large and engaged following that trusts their opinions and values their content.

The problem with social media influencing is that it’s easy to get caught up in the hype. As an influencer gains more followers and brand deals, they may feel pressure to present a curated and idealized version of themselves. This can lead to losing authenticity and a disconnection from their followers. In extreme cases, influencers may become so detached from reality that they cannot relate to their followers on a human level.

So, how can influencers stay human as they get famous? Here are a few tips:

1. Be true to yourself: Authenticity is critical to building a loyal following. Don’t try to be someone you’re not or present a false version of yourself. Your followers will appreciate your honesty and relate to you more if you’re authentic.
2. Stay connected: Engage with your followers by responding to their comments and messages. Please make an effort to connect with them on a personal level. This will help you maintain a human connection and build trust with your audience.
3. Don’t be afraid to show your flaws: Nobody’s perfect, and your followers will appreciate seeing the real you. So don’t be scared to share your struggles or failures. This will make you more relatable and human.
4. Use your platform for good: As an influencer, you can influence behavior and attitudes. So use your platform to spread positive messages and make a difference.

In conclusion, social media influencing is a powerful tool that can be used for good or for ill. As influencers gain popularity, staying grounded and maintaining their authenticity is essential. By being true to themselves, staying connected with their followers, showing their flaws, and using their platform for good, influencers can remain human and continue to impact the world positively.

Follow me on medium Adedeji Adekoya to read more about marketing and how it shapes our lives and businesses. Also, please share this article and give it as many claps as your hand can hit your screen.