We Need to Talk
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We Need to Talk

Black voices in marketing

Cultural appropriation: How to not lose your loyal audience

The case of Shea Moisture

Photo credit: Shots by PRIIINCESSS

When Shea Moisture decided to create a series of hair product videos with women of various races and hair textures, they weren’t prepared for the backlash they received. Founded in 1912 with homemade hair and skin preparation tips from the founder’s…

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