As the former Director of Design at a large agency, Mark worked on developing products and brands for startups as well as Fortune 500 companies. His current startup is Tethr, a dog tag with global GPS and a 1 year battery life, so you’ll never lose your track of your best friend again.
What’s going on with wearables?
Wearables are in their infancy - we’re still figuring out how they can best enhance our daily lives. Ultimately, I think the success of wearables will be as companion devices that enhance our lives without us needing to consciously interact with them.
With Tethr, our goal is to provide peace of mind that you’ll never lose your pet. Our battery lasts 30x longer than the competition, so the user can set it and forget it… until they need it.
Where will wearables (including VR/AR) be in 5 years?
They will be in our clothing, shoes, glasses, tracking and documenting our lives.
What are your thoughts on the smarthome/IoT space?
Right now everything is complicated to setup and use. The path to success and mass adoption will be a seamless user experience.