Product Development Done Right: The Research Plan

Research is of paramount importance when developing a new product.

You need to start collecting stakeholder perspectives early in product development. But those ideas and insights need to be guided by a principle: the research plan.

“Each early mariner in this sea mapped his own separate course. There were no charts to guide him. Not a lighthouse marked a harbor, not a buoy showed a reef.

The wrecks were unrecorded, so countless ventures came to grief on the same rocks and shoals.”

―Scientific Advertising, Claude Hopkins

Your goal is to understand where there is friction and validate whether your product will help solve it.

Take a look at a walk-through of how to write a research plan here.