The Art of Working Backwards

Memento by Christopher Nolan

When you are at the beginning of your project you feel the highest amount of uncertainty. You don’t know if your ideas will work and writing a business plan is no guarantee of success. A good way to start is by focusing on the product’s vision by writing a future press release.

You need to start working backwards, a technique that will help you envision the product’s launch to market.

The goal is to write a future press release that introduces the product, explains why it exists and describes why it should matter to your customers.

You can work alone or with a team, with the idea to create a guide for the life of the project. You can learn all about how to write a product vision press release here.