CSR, that dirty acronym…

Corporate social responsibility can be such a boring and somewhat dirty term. Yet companies in the UK dedicate over £45m every year to being ‘socially responsible’. I spend most of my days talking to amazing CEOs, HR Managers and Chief of Staffs about how they want to impact the world around them with their profitable businesses.

The most common feedback I’ve heard is that they’re tired of simply donating money to a charity, receiving an end of year impact report and then changing their charity of choice the following year.

89% of the decision makers I spoke to expressed how they want to provide tangible, engaging and flexible CSR to their team. They want to have impact that reaches beyond a 12 month commitment and want to develop long term relationships with impact businesses and the people they help.

I’m a proud advocate for CSR, but I believe it needs to provide the opportunity for engaging, flexible, long-term commitment and subsequently long-term impact.

If we’re going to be ‘corporately responsible’, let’s do it properly!

Jay