No one likes being uncomfortable, it’s not nice, it’s just awkward and annoying.

Whether you’re stuck in the back of a car between your two huge brothers on a 7 hour road trip or you see someone at an event that you didn’t want to see, being uncomfortable sucks.

The problem is, when you’re running a startup, you spend most of your days uncomfortable.

You’re venturing into the jungle with nothing but a toothpick and a towel for protection. Everyone is out to get you and if we’re honest, we have little to no idea what we’re doing.

Raising capital is uncomfortable.
Building a tribe is uncomfortable.
Winning clients is uncomfortable.
Scaling is UNCOMFORTABLE!

Basically, launching a startup is a sure fire way to live a life of being uncomfortable!

The thing I love about being uncomfortable is that not many of us can live with it. Those of us that learn to thrive in this season will reap rewards that only the last person standing can access!

Let’s embrace the uncomfortable as we venture forward committed to serving our end users, our clients and the world!