Creating Impeccable Visual Content to Boost Your Social Identity

Ivaylo Mladenov
Oct 25, 2018 · 5 min read


  • Smartphone — any smartphone after 2015 should have a good enough camera)
  • Editing software — Snapseed is a great start for editing photos (available for iOs and Android)
  • A pinch of imagination and trust in the digital power

Capture it right!

  • Don’t use the flash If the surrounding light conditions are not good enough, aim at taking the photo in a different time of the day or in a well lit location. As a general rule, natural light is the best light source. Videos in general require good light conditions, so I would straight consider only well lit locations. As good as the smartphones are getting, they still have a fearsome fight with low light conditions.
  • Keep your phone steady When making the photo, take a pose that doesn’t put your body under pressure. You will eventually and probably quite soon, start shaking your hands, which in low light conditions would result in blurry imagery. You can always use a flat surface to place down the phone and lean it on something for support. When filming a moving object or you are moving together with the camera, just try to keep it steady ;)
  • Don’t use the digital zoom If you are too far from your object, move closer. Unlike the lens zoom in photo cameras, the digital zoom is one of the worst features of the smartphone’s camera. Digital zoom actually means cropping the image, which significantly lowers the quality.
  • Use HDR mode This will bring up more information in the image, when taking photos in contrast light conditions and would generally, make the image more appealing. In cases when taking photos of moving objects or when the camera moves, this feature would not work properly, as the effect of HDR photography results by mixing several images into a single one. This feature is only available for taking photos.

Editing for the win.

  • Colour filters Choose several filters which suit your needs best and try to stick with them. This would bring consistency in your visual content. Don’t get too wild though, if you are not sure what you are doing.
  • Save your edited materials separately Keep your originals separately from the edited materials and don’t make the mistake to delete or overwrite them. A good rule is to generally, backup all your materials, as you might want to return to them in the future, for further changes or new edits.
  • Get your colleagues’ opinion Opinions would vary, but there would surely be points that match among all of them. Do this for a while, to get a feeling of what you are doing right and what wrong. You need to ask people for criticism in particular, as everyone is prone to saying good things to avoid confrontation.
  • Keep it straight to the point Videos should not be too long, as people nowadays lose attention pretty quickly. Put all of the footage that you like together, find a nice song that suits your needs and watch it. Cut out everything that you are sure you can do without and have another look. There’s no general rule of the duration, as everything depends on your content and what’s the aim of the final product. For us, something between 30sec to 1:30min usually does the job.


Keep it simple! You might need a bit more time (or not) to get around it, but with practice and well thinking you will surely get there. For questions regarding this article or any of our previous write ups, just DM me.


Development consultancy, specialised in building custom web solutions and applications since 2006. Visit us at:

Ivaylo Mladenov

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Development consultancy, specialised in building custom web solutions and applications since 2006. Visit us at: