FINE’s 7 Brand Trends

Perennial design thought leaders HOW Design Magazine recently asked us what trends we see in branding. We came up with 7, and here they are.

  1. Back to Sensory Basics: When people put down their phone and pick up a an old-fashioned object they can see/hear/touch/smell, the impression can be increasingly indelible.
  2. Branding from the Inside Out: Some of today’s best brand work shapes companies through hiring and training the people most responsible for creating the product and experience.
  3. Quiet is Speaking Louder: When everyone else is shouting, we see tremendous opportunity in a more confident whisper that truly stands out.
  4. The Un-Commodification of Design: To cut through the proliferation of tools and platforms, focus on custom interactions, insight-driven design, content strategy/IA…true solutions to your actual brand challenges.
  5. Honest Branding: In today’s “post-truth world”, brands have a unique opportunity and play a larger role in upholding a sense of truth and a sense of values with which people can align.
  6. Being Useful is More Valuable Than Ever: Don’t sell simple practicality short; it’s harder (and more compelling) than you think.
  7. Commoditizing Disruption: Ironically, there’s a particular look to the much sought-after “disruption.” Rather than mimic this superficial style, look deeper at what makes your brand truly different.

Read the full article here.


Originally published at www.wearefine.com on September 14, 2017.