Coaching: how can such a fundamental subject be so underrated?

Increasing productivity, strengthening corporate culture, and increasing employee motivation and sense of belonging are just some of the many benefits that applying a coaching culture can bring to organizations. However, fertile ground is not always found to put this subject strategically into practice.

Coaching is still a nice-to-have, but it is not part of company management. It happens occasionally in training sessions, but it is not part of a structured development program. It is a fashionable phenomenon, but with antibodies created even before it became trendy. And today, it lacks credibility.

Cultural factors, leadership issues, lack of regulation, “divan coaching” and an excessive commercial facet are just some of the reasons pointed out by these professionals to justify people’s aversion to coaching.

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