A case for building a Lab with Volvo Cars

Russell Clark
Humblebee
Published in
2 min readJan 29, 2019

Overview

Volvo Cars constantly push the limits of design and technology to offer the best connected services possible.

Client: Volvo Cars
Industry: Automotive
Duration: Rolling Contract (Lab based at Humblebee’s HQ in Gothenburg)
Delivery: Design Sprint, Prototyping, User Testing, Validated experiments

Problem Space

Volvo Cars are keen to experiment around problem spaces and big issues affecting society as a whole. How can Volvo be relevant in these spaces and around the shifts that affect human behaviour now and in the near (and not-so-near) future is the focus.

Process

The Lab Team was initially made up of several staff from Humblebee, Volvo Cars and a few selected consultants. From one small room at Kvarnbergsgatan the Volvo Lab has now evolved into a few large rooms at Kvarnbergsgatan and has many more staff. :)

The process of the lab involves experimenting products & services with selected partners and technologies in a rapid method.

Results

  • Validated experiments
  • Roadmaps for next-step actions

Would you like to build a Lab together with Humblebee? It’s an excellent way of staying ahead of your competitors and pushing innovation within your industry. Don’t hesitate to contact me if you’re curious.

Contact:
Russell Clark
e.russell.clark@humblebee.se
t. +46 (0)734 359 741
w. humblebee.se

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Russell Clark
Humblebee

Service Design | Business Design | Scotsman | Entrepreneur | Hearts FC Fan.