A case for Solid Gear Footwear

In an elevator?

Here’s an elevator explanation. We’ve created a new site for Solid Gear footwear, innovators in safety shoes and part of the Hultafors Group.

Background

Client: Solid Gear Footwear
Industry: Safety shoes
Delivery: UX, Product Design, Development
Link to project: https://solidgearfootwear.com/

Challenge

As always, the challenge is not only to create great user experience but also to educate the user. In this case, everything from a high demanding craftsmen where safety is number 1, to show how sustainability is the way forward for their industry.

Solution

We started with a 2-day workshop to unpack the situation, followed by a prototype and user interviews to get rapid feedback from the most important people — the users. Armed with this user data we continued into a design phase that merged into several development sprints.

Result

A experience that shows Solid Gear Footwear’s products in the most detailed way and guides the user to the right shoe for the right need.

Is it time to create digital services that deliver actual business value? Get in touch.

Contact:
Pontus Brenner, Product Designer
e. pontus.brenner@humblebee.se
w. humblebee.se