Selling Digital by the Hour is Like Shooting Yourself in the Foot Before Going For a Run
Why everyone wins when we bid the time-based market farewell
Good morning! Another new week and time to package a deal for a new client. As usual, you load the small-caliber pistol and shoot yourself in the foot since the only money you earn is from being slow—wouldn’t want to go too fast and lose out on that sweet money!💰 Prepared as you always are, you’ve already stacked up on band-aids to manage the bleeding (or incrementally losing resources) so you don’t die and–as a natural consequence–go out of business. With a fistful of paracetamol in the jacket pocket to lighten the pain, you are ready to rock! 🤘
A while back, I heard a question being posed which I wasn’t quite prepared for at the time. I was demoing Figmagic, a tool to improve designer-developer handoff. Using it, our team would certainly cut project/dev time with a great deal. A normal handoff scenario would go from potentially hours to somewhere between a few seconds and maybe 10 minutes, depending on the complexity and manual interfacing between people. The problem frame in which Figmagic comes in is that handoffs usually take lots of time; by their nature they’re based around double the work for a given unit of finished product; and that design and code are…
