Ashish Chopra joins Printify as Chief Product Officer
The Printify team is delighted to announce that Ashish Chopra will take up the role of Chief Product Officer and lead our Product, Design, Analytics and Data teams. Ashish will lead Printify’s Product strategy — capitalizing on the vast marketplace experience he’s gathered from an amazing journey transforming products across the retail industry. Printify creates world-class products and services, with over 2 million people signing up to put their design on 700+ unique products, which are fulfilled by print partners in over 100 locations.
Ashish has extensive experience of almost a decade managing product teams in the global retail and fashion industries. Before joining Printify, he was with Zalando, where played a key role in scaling Zalando’s marketplace business from 237M (2018) to ~3B euros (2021). His role covered a broad scope of business areas including: strategy, vision, design, analytics, scaling-up teams, and delivering growth for the marketplace business. Ashish and his teams were able to scale the marketplace by supporting merchants to compete on the platform and raise the quality and scope of selection. Before leading the Marketplace product, Ashish also played a vital role in scaling wholesale business services for Zalando.
“I am excited to welcome such an experienced strategic leader to our team”, — said James Berdigans, CEO of Printify. “Ashish has excellent experience creating and managing cross-functional teams connecting product development and technology operations. Looking at the current rapid pace of Printify’s development and our agenda of moving the world from mass manufacturing to on-demand production. We are delighted to welcome a leader who understands the needs of modern, diverse, and tech-driven organizations. I am sure Ashish will help us realize our ambitious innovation and development roadmap and further improve the experience of consumers, merchants and print providers who use our platform.”
