Photo by Dhruv Deshmukh on Unsplash

The Rise of Design-Driven Innovation in 2018

Eva Nudea Hörner
REBBLS
Published in
1 min readNov 25, 2017

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How it Will Surpass Technology

When we think about innovation, most of us think about technology. The web is littered with articles about radical innovation pushed by technology, i.e. blockchain, machine learning and AI. There is no arguing that these are all highly interesting developments which will have a lasting impression on the world.

But as a designer, looking ahead to next year, I want to share with you a more recent development in innovation management; the rise of design-driven innovation, where the focus is not to push new technology, but to push new meaning.

Read my full post about design-driven innovation on uxdesign.cc

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Eva Nudea Hörner
REBBLS
Editor for

Product design leader, evangelist of customer-centric innovation