Being customer-centric to overcome challenges in a diverse market
I’m Marcia Asano, Global VP for Solutions Sales Enablement and Deploy
at Sinch.
I’m Guilherme Franco de Souza, Managing Director Latam & VP of Sales.
At Sinch, we’re tackling the exciting challenge of providing our professional services on a global scale. Each country has its own expectations and levels of maturity, which is why we partner with tech giants like Facebook, Google, and Apple. However, we still find that potential customers in certain countries struggle to grasp the full extent of what we can offer. That’s why we prioritize training our sales team to navigate different pricing models and cater to various regions. It’s no small feat, especially considering the fierce global competition we face.
At our core, we’re a customer-centric company. We bring value to our clients through our top-notch services in SMS, rich messaging, and conversational channels. We’re here to create an environment that attracts ambitious individuals eager to excel in their career and to revolutionize how our customers communicate with their end consumers
Now, let’s talk about regions. Latin America holds incredible potential, especially when it comes to conversational messaging. Our mission is to become the leading messaging company in this region. Latin America boasts remarkable WhatsApp penetration, with Brazil being a prime example. Brazilians spend hours each day on the app, using it as their primary means of communication. Contrast this with countries like the U.S., where WhatsApp doesn’t enjoy the same popularity. It’s fascinating to witness how the same channel can be used differently across borders.
Given the extensive time Brazilians spend on WhatsApp, companies are eager to engage with them. This kind of engagement goes beyond traditional one-way communication; it’s a two-way conversation. And that’s where we come in, seizing this opportunity to provide our customers with tailor-made solutions that align with their business KPIs, goals, and objectives.
We cater to customers of all sizes, ranging from small businesses to large enterprises. Our team thrives on tackling complex projects, regardless of their technological or sales background. Here at Sinch, we’ve acquired various companies, but we want to be recognized as a unique entity, distinguished by our exceptional services and innovative mindset.
Staying ahead of the innovation curve can be a challenge, but it’s one we embrace. That’s why we’re always at the forefront, exploring new channels, testing cutting-edge technologies, and developing groundbreaking applications. We understand that many customers may find it daunting to start using our technology, which is why we offer comprehensive onboarding sessions to guide them through the initial steps. Building a strong partnership between our business and our customers is paramount, and we’re continuously seeking ways to enhance it. This collaboration is the bedrock of our success.
Our goal is to provide a transformative experience. We help our customers enhance their relationships with their own customers and support them in achieving success. With our constant development of new technologies, solutions, and innovations, we empower customers to connect the dots, test new possibilities, and drive more innovation. This, in turn, adds significant value to their businesses. It’s a win-win situation, and we’re committed to nurturing this partnership every step of the way.
Now is the perfect moment to be a Sincher and part of our mission to tackle communication challenges. We’re a company that thrives on cutting-edge technologies, making us the ideal destination for enthusiastic individuals who crave innovation. We’re only scratching the surface of the possibilities that arise from two-way communication between people and businesses. In the past, communication between brands and consumers was predominantly one-way, resembling peer-to-peer conversations. However, in today’s world, with 98% of Brazilians using WhatsApp daily, it’s crucial to foster two-way communication to strengthen the bond between brands and consumers. This mode of communication, akin to conversing with another person, democratizes access and allows companies to forge closer relationships with their target audience.
And you know what? We believe we’re just getting started. The future promises an abundance of technological advancements, new channels, and innovative applications, all of which will enable us to co-create better solutions alongside our customers. Together, we’re reshaping how companies communicate with their clients, and it’s an incredibly thrilling journey. As consumer behavior continues to evolve, brands are seizing the opportunity to leverage new channels and provide exceptional customer experiences.
The ultimate result? Satisfied customers and businesses that achieve their KPIs and business objectives. But why stop there? We can extend the impact of this technology to other sectors like education and the public sector, fostering inclusivity every step of the way. We’re pioneers in this realm, and the future holds even more excitement. Personally, I dream of providing this kind of communication and services globally, accessible to everyone.
At Sinch, we value dreaming big, and we encourage all our team members to have one monumental dream. We strive to support them in reaching their goals and aspirations. So, if there’s anything I can do to help you achieve your dreams, please don’t hesitate to reach out.
