Culture is what turns employees into ambassadors
Hello, I’m Nitin Singhal, and I’m Manager Director in Sinch India.
Hi, I’m Shuchi Sharma, Senior Vice President HR.
Culture plays a vital role in any organization. It acts as the nerve center, bringing everything together to achieve collective success. In fact, it’s the people who truly set an organization apart, making culture a powerful competitive advantage. At Sinch, our employees are not just workers but brand evangelists. This speaks volumes about our company.
“Culture eats strategy for breakfast” — Peter Drucker
As an employer, we have a responsibility to foster a strong culture. When the employee handbook ends, our organizational culture continues to guide and shape our company. We strive for a shared ethos, where everyone can hone themselves as ambassadors for Sinch. Our culture is built on a set of relatable values: winning together, keeping it simple, making it happen, and never failing to dream big.
These values resonate with each member of our organization, creating a sense of belonging that extends beyond their time with us. It’s no wonder we have many boomerang employees who have returned to Sinch. When we ask them what brought them back, they often say, “the culture.” It’s incredibly gratifying to hear.
Approximately 25% of our new hires come through referral programs, which speaks volumes about our healthy work culture. Our people are not only happy to refer to others, but they also trust and love working here.
In our fast-paced environment, there are moments when our employees need to make decisions independently, without direct managerial support. During these times, our strong culture serves as a guiding light, empowering individuals to do the right thing. We believe that strategy minus culture is a lost game, but when they work hand in hand, our organization becomes unbeatable.
Consider any successful organization, and you’ll find that a robust culture forms its backbone. Organizational values serve as the compass, uniting everyone behind a common purpose. With this unity, a company can achieve the seemingly unachievable. Sinch exemplifies this truth.
At Sinch, we know that culture matters. It’s the beating heart that drives our collective success and creates an environment where our people thrive. Together, we are on a remarkable journey, fueled by our shared values and the belief that we can achieve greatness.
