I’m publishing these excerpts of talks I’ve given so they’re accessible to people I share design introductions with. They cover some basic principles, key moments in the history of design and the value of user-centred design for organisations.
It’s only a few of my favourite examples and narratives of explaining how consciously designing to meet user needs came from.
Design isn’t always universally understood.
The first time we went to the bank to set up Snook in 2009, back in our humble setting of Glasgow, we were asked…