All you need to know to explore Instagram sizes

Using all Instagram sizes for posts is not just a huge deal, but also a great opportunity to build a creative campaign inside this social network. So you, as a brand, should use all the versatility those formats allow. Instagram now has 3 image orientations:

• Square
• Landscape (horizontal)
• Portrait (vertical)

Square Photos and Videos

The standard square image on Instagram is at a maximum 600×600 pixels. Also, notice that Instagram stores a version as large as 1080×1080 pixels. However, it seems they still display a maximum of 600×600.

Create images that are a minimum of 1080×1080 as they will give you the highest resolution asset for reuse on other platforms. Additionally, as more and more screens become higher in their pixel density, you will be future-proofing your images from being too small.

Landscape Photos and video

You must remember here that, no matter what size image you upload, Instagram is resizing it to a maximum width of 1080px and displaying a version with a maximum width of 600px.

Landscape videos also have a maximum display size of 600×336.5 (or 1200×673 in full view or retina display). This is very close to a typical 16:9 ratio that we see as the current cinematic standard in film & television.

Portrait Photos & “Vertical” Video

Vertical images (or portrait) will display at a maximum of 480×600 (or 960×1200 for retina display). However, it looks like Instagram is storing the photos at a maximum of 1080×1350 on its servers.

Vertical videos are displayed at a maximum of 481×599.484, making this a complete nightmare for graphic designers to mock-up (since pixels cannot be divided into fractions).

Stories

Instagram released the ability to upload images to your Stories, people started getting incredibly creative with the graphics they use in this feature. The recommendation here is to take a portrait 9:16 ratio approach (a.k.a. landscape 16:9 rotated 90 degrees). In pixels: 1080×1920.

Smells like opportunity right? And it is! Start right now your campaign to increase your sales at the end of 2018 exploring all these Instagram sizes.

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