Analyzing data: a game changer for your content strategy

Big Data, a popular term in recent years, describes a large amount of data stored on the internet. The amount of this data in the world doubles every two years and will reach 40 trillion gigabytes by 2020, according to statistics from Gartner and IDC — Institute of Market Intelligence.

However, most decision makers are still not familiar with this technology, having a hard time to fully understand what they can do with all the information they get from Big Data Analytics. A study by The Economist Intelligence Unit reveals that 35% of executives believe that the major hurdle to using such data is the lack of knowledge of how to use them in their industries.

Here is the key factor when it comes to big data: It is not about the amount of data offered, but about what companies are doing with this information. Large, complex datasets lose their potential if they are managed only through traditional processes. Strategic analyzes generate value for your business and will be an important competitive differential in the next years.

When used correctly, data has the potential to provide insights to reduce operations costs, develop new products, create optimized offerings, and many other benefits. Speaking to your company’s target audience has never been so complex and yet so assertive.

Consumers omnichannel, increasingly connected, spread rich information when connected. What can we do with all this? Big data technology and new forms of processing offer endless possibilities of approaching, communicating and captivating the attention of your client, optimizing the experiences people can have with brands.

One of the main resources that are currently being used by media agencies is Data Driven Marketing. The term refers directly to the use of data for analysis and business decision making. It allows the brand to speak exactly what the consumer wants to hear or read. With these data the company can anticipate and make projections according to the behavior of the audience now and in the future, developing objective strategies.

To get to know more about what content the audience wants to consume, it is important to have a look behind, on how people have been reacting to your old pieces of content. Do they prefer videos or photos? At what time are they more likely to engage with your brand? Nowadays tools like Woop can provide you such analysis, making it a lot easier to get to important insights when planning a strategy.

Create a free account and try Woop’s advanced analytics for 10 days. Understanding how your audience is being affected by what you post is a game changer when it comes to investing in social media.