Build your campaign using all Facebook Ad Sizes & Specs
One thing we can all admit, everyone is on Facebook. That means Facebook ads are a big deal, and every Brand should use it. This social network has a lot of possibilities for brands to use and create incredible campaigns with all Facebook Ad sizes. Let’s understand more about all of them:
Facebook Feed Ads
This format is Available both in image and video format, also, those ads will appear on both mobile and desktop.
Image Guidelines:
- Recommended image dimensions is 1200×628px
- Minimum width and height of 600px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines:
- Recommended to upload the highest resolution video possible
- Minimum dimensions 600×315px (1.9:1 landscape) or 600×600px(square)
- Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video length max is 240 minutes
Character Limits for both
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook Carousel Ads
The perfect way to showcase your products or services with multiple images or videos. Also, Facebook Carousel Ads are available on 6 ad types:
- Facebook Feed (Image and Video)
- Facebook Right Column
- Facebook Instant Articles
- Facebook Marketplace
- Facebook Audience Network Native, Banner, and Interstitial
- Messenger Home
There are just a few differences between all those ad types within Carousel for image and video ads.
Image Guidelines
- Minimum width and height of 600px (minimum 254×133px for Messenger Home Carousel Ads)
- Minimum 2 cards and max of 10 cards per Carousel Ad
- The recommended ratio is 1:1
- Max image size of 30MB
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines
- Recommended resolution is minimum of 1080×1080px
- Minimum 2 cards and max of 10 cards per Carousel Ad
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB.
- Video length is 240 minutes.
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits for both
- Text: 125 characters
- Headline: 40 characters
- Link description: 20 characters (optional on Instant Articles)
Facebook Right Column Ads
This ad type can work very well. But they only appear on the desktop, and it has the highest CPC (cost per click) among all the other Facebook ad types.
Image Guidelines
- Recommended image dimensions is 1200×628px
- Minimum width and height of 600px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 215 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook In-Stream Video Ads
Facebook in-stream video ads only last 5 to 15 seconds. This kind of quick, digestible videos are simply perfect for brands that are trying to catch the attention of users with small interactions.
Video Guidelines
- Recommended to upload the highest resolution video possible
- Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9)
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video length is 5 to 15 seconds
- Highly recommended to include video sound
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook Instant Articles Ads
If the idea is to promote a content across Facebook The Facebook Instant Article ads are perfect, because it allows quick-loading and interactive content with Facebook’s app. Also, advertisers can place ads within the articles as well. This format is available for image and video:
Image Guidelines
- Recommended resolution is 1200×628px
- Minimum width and height of 600px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines
- Recommended to upload the highest resolution video possible
- Recommended aspect ratio is between 9:16 to 16:9
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video max length is 240 minutes
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook Marketplace Ads
This Ad works as a hub to buy and sell items with others in your community inside Facebook. It’s ideal if the idea is to attract users to your site searching for a specific product or even location. Both video and image are available for this Ad format.
Image Guidelines
- Recommended resolution is 1200×628px
- Minimum width and height of 600px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines
- Recommended to upload the highest resolution video possible
- Recommended aspect ratio is between 9:16 to 16:9
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video max length is 240 minutes
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Audience Network Native, Banner, and Interstitial Ads
Facebook Audience Network Ads work natively, on banners and interstitial Ads. This is like Facebook’s own Display Ads. There are both image and video options here.
Image Guidelines
- Recommended resolution is 1200×628px
- Minimum width 254px and height of 133px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines
- Recommended to upload the highest resolution video possible
- Recommended aspect ratio is between 9:16 to 16:9
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video minimum length is 10 seconds and a max of 121 seconds
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description (optional): 30 characters
Sponsored Message Ads
It can be used to reach back out users that you already interact with on Facebook Messenger. Sponsored Message Ad will re-engage and target the ones you already had a conversation with.
Image Guidelines
- Recommended resolution is 1200×628px
- Minimum width is 254px and height of 133px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
Facebook Messenger Ads
This Ad only appears between conversations while users scroll through their Facebook Messenger Home. The format is only available for image content and it only appears inside the Facebook Messenger app.
Image Guidelines
- Recommended resolution is 1200×628px
- Minimum width is 254px and height of 133px
- Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 125 characters
- Headline: 25 characters
- Link description (optional): 30 characters
Facebook Collection Ads (Including Canvas Ads)
This Ad is a great way to provide a high visual browsing and it’s only available on Facebook Feeds. It allows a cover photo or video (both are available on Collection ads) to show several products or services about your brand. When users click at the full-screen version, they are sent to Facebook Canvas, a place where users can live a mobile engagement experience to learn more about your brand.
Image Guidelines
- Minimum width and height of 600px
- The recommended ratio is 1:1 for square and 16:9 for landscape images
- Max image size of 30MB
- Recommended image formats are JPG and PNG
- Images with 20% text or more could increase chances of failed delivery
Video Guidelines
- Recommended resolution is minimum of 1200×628px
- Recommended video formats are MP4 and MOV
- Max video file size is 4GB
- Video length is 120 minutes (recommended less than 2 minutes)
- Video thumbnails with 20% text or more could increase chances of failed delivery
Character Limits
- Text: 90 characters
- Headline: 25 characters
The end of the year is coming and everybody will be looking for the perfect gift to give to the ones they love. This is the time for your brand to build a campaign and show your products and increase the sales. Enjoy all those Ad formats on Facebook and use all your creativity to create incredible posts!
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