Discover Instagram’s Voice Messaging in Direct

Instagram announced it’s rolling out voice messaging within Direct, a new way for users to stay in touch.

Users can hold down the microphone button to record a short voice message that appears in the chat as an audio wave form so recipients can then listen to them. As reported by TechCrunch, voice messages can be up to a minute long, and remain permanently listenable rather than disappearing. Voice messages will also work in both one-on-one and group chats.

How popular will voice messaging on Instagram be? It’s a mystery. When Facebook launched voice messages as a status update option, a key benefit noted by several analysts was that it would alleviate the requirement to be able to type in different languages.

The addition of voice clips is an amazing thing, it may actually have lots of practical usage benefits. Also, the option may be more valuable than you may realize. In terms of digital marketing, the applications seem quite limited, but it also means you can add a touch of creativity to create your own messages. A voice clip might help you getting more attention, imagine having an open messaging thread with the relevant user/s in the first place.

The new option is being rolled out globally on both iOS and Android this week.

Font: TechCrunch

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