Discover this Facebook guide packed with tips to increase sales on 2018 holidays
Recently Facebook has published a guide with tips to guide your sales at the holidays. If your business can grow by accelerating sales in this period, these tips may help you achieve this goal. Let’s do it?
Prepare Your Business
Update your business info
Holiday shoppers will want to learn more about your business (hours, business address, etc). Now is a great time to review your Facebook Page profile to make sure it’s up to date. Having this information available on your Page can make it easier for people to search for and find your business on Facebook.
Update your Page content
When preparing your Page for the holidays, it’s a good idea to refresh your content, such as photos, recommendations or pinned posts. That way, when visitors come to your Page, they see the most up-to-date version of your business.
Hire additional help for the holidays
As your business ramps up for the busy holiday season, you may need to hire more employees. Create a job post to reach a wide pool of applicants where they’re already spending their time — on Facebook. Your job post will appear both on your business Page, and also in the Jobs bookmark.
Stay organized and plan ahead
Being active on your Facebook Page — creating posts, uploading photos, creating events — can help attract fans and customers to your business, especially during the holidays. And since the holiday season can be a busy time, it is worthwhile to be organized and plan ahead as much as possible.
Attract Customers
Showcase holiday products with posts
How do you get shoppers to consider your products, especially if you don’t have a storefront, or are having a hard time getting people in the door? One way to put your products in front of shoppers is with a post. Posts featuring your products are easy to create and require little advance planning.
Build deeper connections with Page Stories
One way to set your business apart this holiday season is with Page Stories. With Stories you can share photos and short videos in an immersive, full-screen experience. Stories are a great way to engage with people in a more frequent, authentic and casual way.
Plan a holiday event
Whether it’s for a sale, a party, or some other occasion, a holiday event can be a great way to connect with people in the real world and get them to visit your business. Facebook Events makes it easy to promote your event where people are already spending their time and looking for things to do — on Facebook.
Promote your holiday deals
One way to drive sales during the holiday season is to offer a discount on your products. You can let more customers know about your holiday deals by creating a Facebook Offer. Unlike a regular Facebook Page post, people who save your offer will get automatic reminder notifications before it expires so they don’t forget to use it. Offers can be easily redeemed online or in stores.
Set up an online shop
As shoppers make decisions about what gifts to buy this holiday season, they may want to browse your products. Now you can add an online shop to your Facebook Page. With a Page Shop, customers can easily browse your products directly on Facebook.
Take better photos with your smartphone
Photos and videos can help make your posts more attention-grabbing. Creating captivating photos and videos is easier than you may think. All you need to get started is your mobile device. See our tips for taking beautiful, effective photos and videos with your smartphone.
Interact with Customers
Get into the holiday spirit
The holidays are a wonderful time for businesses to connect with customers on a more personal level. Showing your business’s holiday spirit can make your business seem more relatable and friendly.
Encourage customers to message your business
A great way to build relationships with your customers is to have one-on-one conversations with them in Messenger. Messaging with your customers lets them know you’re listening and that you care about them. 53% of shoppers are more likely to shop with a business they can message directly?
Easily manage conversations with your customers
During the holiday season, you may receive many messages from customers about your products. It’s important to be responsive so you never have to miss a sale. We have tools to help you easily manage messages to provide better customer service.
Give back to your community
Make a difference and earn the goodwill of your community by raising money for a cause you care about. You can easily start a fundraiser on your Page by creating a “Support Nonprofit” post. Simply choose a cause or organization, make a donation, and share the post with your fans.
Learn and Adjust
Understand which content is resonating
You can use Page Insights to learn which posts your visitors are engaging with the most. Knowing this can help you determine what kind of content to create in the future.
Learn about your audience
You may also want to learn more about what types of people are visiting and interacting with your Page. Knowing this can help you decide which posts to boost. Page Insights can help here too.
Understanding your audience and all types of people who follow your page is essential here. Discover Woop’s Page Insights, it may help you with this creative part of the job, building content to Facebook. Get started with Woop advanced analytics.
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