Facebook creates an Ad tool to increase sales on Christmas
Do you think it’s too early to talk about Christmas? Well, it’s not, because he is right there, only a 100 days away. That’s why Facebook announced a new set of holiday Ad with options that will allow brands presenting the best options to gift the ones we love on this date.
First of all, Facebook’s adding some new holiday-themed templates to improve the Dynamic Ad overlays, which will add an extra pop to lot’s of Brands on their content.
These options provide a simple way to add a little extra to your promotions. The option will be available to everyone, so there is a huge risk that posts become generic. But even this way it’s worth.
Facebook’s also adding in some new holiday-themed tools to its recently launched Video Creation Kit tools.
Facebook’s Video Creation Kit allow users to create some simple videos out of the regular text and image we used to see day by day.
Given the video content popularity, of course, it makes sense for brands to try out the feature that may help them to boost campaigns.
Facebook’s also providing updates for its Collections ad units, which will connect with Canvas ad format; also called ‘Instant Experience’ ads. These Collections combine video and product images to provide some kind of website experience inside Facebook.
The social network is developing two updates to gain the option, Collections ads will now be able to direct shoppers from the Collections ad to an updated Instant Storefront template.
Instead of having to upload your own videos into a Collection, advertisers using the Instant Storefront template will be able to add an automatically generated a video that Facebook’s system will create, based on the products images and details from your business’ catalog.
The social network is working to help brands developing video content, and providing more ways for advertisers to maximize the potential ad revenue, while also improves advertiser response, without having the effort to film and edit them.
Look impressive right? The idea can have a big impact and help brands to sell a lot more on this social network. So you should check them out on your holiday.
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