Facebook creates tool to reach new publishers
Facebook is experimenting a new A/B testing option for Page posts, which would help Pages to try, through organic posts, to maximize their engagement reaching new publishers. The feature would let you upload four different post options, then compare their performance, and chose the one with the best results.
Check this image, shared by Jane Manchun Wong:
Digiday reported that five publishers, including BuzzFeed, are already using a variation of this, and are seeing positive results:
“Facebook said […] that more than half the time, publishers in the test have ended up selecting a version of the story that was different from the one they would have originally used. This suggests that the tool is helping publishers get more traffic back to their sites.”
These tests are in their very early stages, and there’s no way to know if the tool will ever get a wider release, either among publishers or Pages.
An A/B testing option for posts may provide some significant benefits for those who are looking for ways to maximize their Facebook performance.
With this Social Network continually squeezing organic reach, particularly via its major News Feed algorithm update, that was launched earlier this year, brands are looking for any way they can to minimize any traffic declines, and make the best they can to explore facebook’s audience scale.
With the capacity of testing post options, users will not just be able to improve their posts performance within tests, but it would also give a better understanding of what works on Facebook, what would give more information to build an awesome strategy, and having better choices to build content.
Woop is a social media scheduler that offers analytics in only one platform.
Boost your results, start using Woop for free.
