Get inside of some trends happening in the way users communicate on Twitter
keeping track with all features that each social media has is very important to understand all the possibilities they provide. But there is another thing that is also essential to guarantee a powerful communication with your public; how they use their language to communicate with other, and you, as a brand, want to be part of their daily conversations.
Around one year ago Twitter announced that it would switch the number of characters that used to be 140 to 280. Now, when Twitter came it was all about short messages, and even now that users have more characters. Twitter reported that only around 1% of tweets are ever hitting the 280 character limit. This means users still prefer messages that go straigt to the point in this social network.
Also, Twitter reported that around 9% of tweets reached the 140 character capacity mark, which was a big part of why the change happened. Something that is really interesting is that even with the additional space, only 12% of tweets are actually ever exceeding the original 140 character limit. So while people did have more room to move, just a few chose to use it to full extent.
Some Twitter Data for you to understand more about this social media language
Twitter also notes that messages which include the word “please” have increased by 54% since the change, and 22% more tweets now include the words “thank you”.
This social network is also the Queen of abbreviations — but since the advent of 280 character tweets, a decline happened. Check the ones that are used most:
Yes, those trends are universal! And across all languages, only 6% of all tweets are now longer than 140 characters, and 3% are longer than 190 characters. So you as a brand, to fit with your public, must to do your best to keep your message short! For sure, that will help you engage with your audience.
Woop is a social media scheduler that offers analytics in only one platform.
Boost your results, start using Woop for free.
