Influencer Marketing: An opportunity for business to connect with its public

Influencers get important to business when it comes to marketing, because they have the power to promote products and services in their respective fields to their followers. The probability of this getting right is huge when you understand that people are more likely to believe in other people’s opinion, than brands speech. Some Influencer marketing tools, may help you to find influencers to manage your campaigns easily, like; Tapinfluence, Upfluence, Heepsy, Revfluence, Ninja Outreach, and so on.

Most of marketers see 2017 as the year of influencer marketing. When we stop to see the numbers that stays evident, as well as Instagram is the best platform to provide this kind of content.

When it comes the time to build the partnership and build the campaign you should focus on posts in relevant locations that use hashtags that are part of your brand universe and campaign. Pay attention on the language the influencer uses to communicate, and the quality of their images.

Não let’s talk about the number of followers. How much does it counts?

Actually it depends. Because maybe you’re not thinking about spending to much, and actually you may not even need a big fish to use at your strategy. The number of followers of an influencer doesn’t mean you’ll capture more customers. You only need to choose an influencer with a loyal base of followers that engage with posts, and the success of your strategy will happen.

Now let’s see some things you must decide before you chose an influencer:

1 — Establish your goals

First of all determine what you desire with your influencer marketing campaign. You really need to ask yourself what you want to achieve.

A research by eMarketer says that 88% of marketers found influencer marketing to be particularly effective at raising brand awareness. Remember we said that people have the tendency to trust our peers’ opinions on brands more than the speech that comes from brands themselves?

2 — Engagement is as important as number of likes

The number of ‘likes’ an influencer has shouldn’t be the most important thing to you. Popularity not always means good results, The real thing is that your potential customers are not numbers, they are actual people.

So in the end, authentic engagement is what really counts.

3 — Follow the FTC Guidelines

Influencer marketing is only about being transparent. For some time, a number of influencers used Instagram posts to promote products without having clearly stating about what they were receiving as a compensation for it.

That’s wy in 2017 FTC clarified the rules of influencer marketing promotions, defining the behavior of brands and influencers when cooperating on sponsored content. Check the link and be sure you’re doing everinth right!

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