Instagram tests new Promote Stories ads
Instagram is a great place for brands to be, wanna know why? Well, right now Instagram has 2 million active advertisers using the channel to talk to their public. This means great opportunity, right? And it got better!
Now Instagram business pages are able to promote for stories. This way, it will be possible to choose auto-target or simply the Instagram’s targeting parameters to introduce it’s stories to more users as an ad. Those business pages will be able to link those stories, for places like their website.
Want more? Today Instagram launched the possibility to post a preview image from and IGTV video into your Instagram Story, this way people will be able to tap the story and watch the video on IGTV.
This means that from now you can share your favorite IGTV videos on your story. You only need to tap the paper airplane at the bottom of the video you intend to share. When your friends see the story, they will have the option to tap the Story preview and watch all the video. This preview is a static sticker.
One thing is true, Instagram doesn’t stop creating new tools to make the experience inside the network better not just for users, but for publishers too!
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