Your instagram content fits with your audience? See two ways to make it happen.

Published in

Woop

3 min readApr 17, 2018

Lots of things must me considered when we talk about digital content strategy. When Instagram is the point, keep in mind that if you are going to boost on it, your image can only have 20% of text. You can test if your image is on the right template at this tool. Of course that are some other things you should always remember.

Fist, we have to talk about the images on your Instagram feed. Start choosing a color palette to your feed and use it in all creative ways you can think of on the pictures and design.

The bottom here is Knowing the kind of content your strategy requires, and to look to the material you have to produce. If you have a professional camera to take your pictures, that’s great. But if you don’t, you’d better know some things that can improve the images on your posts, and make it look professional.

Choose an app that can help you to use the tools that your smartphone already has, with more freedom.
Use the grid to centralize the picture. The rule of thirds can help you to compose an amazing picture.
Stop using the automatic focus of your camera, and let it manual, so you can adjust pictures differently, like to Blur the background as part of your editing process.
Let the manual adjust to discover the better HDR, ISO, EV and SS to each picture you take.
Shot from different perspectives. This technique is great for creating a unique view of a scene that people normally wouldn’t see.

Second, remember we talked about Knowing the kind of content your strategy requires? Well, the important here is your audience, and what really matter to them. What you post on Instagram is there to create engagement, and this is only going to happen if the content of it really gets your audience attention. Keep it fresh, exciting and brand orientated. And when the time to construct a post gets, ask yourself if it’s bringing something to your brand, and if that’s really relevant. How to be shure? I must say that the best way to discover what gets your audience attention, is analytics.