Google Analytics Dashboards for SMEs
Save your time and find out how to follow-up your business KPIs easily!
Google Analytics is the most widely used web analytics tool. So most of small and medium sized businesses are also using Google Analytics. However SMEs still don’t do more than implementing the basic JS Tag on their pages and don’t check what all those tracked data tells them. Yes, time is money and Google Analytics is not like Google Adwords. It doesn't make people find your SME.
But don’t forget! Google Analytics helps you to understand your customers, tells you where you can get more customers and saves your digital expenditures.
Think it again, Google Adwords always pushes you to “add some more keywords”, “increase your budget”, “bid more to rank higher” and more. But Google Analytics will tell you exactly which of your traffic sources, campaigns, keywords make you profit, so you can invest on it.
As a Small Business, you need to use your resources as efficient as possible, especially your time. So you don’t need to use all of the cool data & reports Google Analytics provides. It will mostly mean waste of time without interpreting it. But without doubt, your website has a reason of existence and you should better follow it to see if your website is doing good on that. In that point Google Analytics Dashboards can save your time and also help you to evaluate your digital channels faster.
What you should have on your Google Analytics Dashboard?
Before you prepare your dashboard define why your website exists, with answering questions below:
1-What is the main objective of your website? (Sales, Leads, Calls etc.)
2-What is secondary goals of your website? (newsletter subscribers, job applicants, view of your address/phone etc.)
3- Which sources do you use to generate traffic? (Google Adwords, SEO, Local Directories, Facebook, Linkedin etc.)
4- What are the important dimensions to evaluate your visitors? (City, Device, new visitor or not, age, gender, paid or organic traffic etc.)
If you have answers for the questions above, you have already passed the biggest step.
How to setup Google Analytics Dashboard?
You are ready to create your business dashboard. So now, go to Dashboards > + New Dashboard in your Google Analytics and name it.
Then add your first widget. For example i added a widget for Call conversion rate. As a Web Analytics Consultant it’s important for me to get inquiry calls. So i will able to see percentage of calls from all visits on my website whenever i check this widget.
As you can see, there are various options to show your widget data. Can list items or directly see one single number which is important for you.
You can go ahead and add up to 12 widgets per dashboard. I suggest to have one widget for each of your macro objective. Then summarize secondary goals in a table widget. For traffic sources, create a medium based (paid, organic, social, email etc.) widget, so you can follow which channels worth to keep investing. If you are running PPC campaigns, you should also create one widget to evaluate each campaign separately.
Get your business dashboard to your inbox!
When you complete your dashboard, don’t forget to automatically get your dashboard to your email.
Here you are ready to follow your website’s objectives in one single dashboard. You won’t need to dig into Google Analytics data, but you will simply get a clean PDF business dashboard report daily, weekly or monthly. Now it’s time to find the gaps and optimize your website.
Want to go deeper?
Hope you find this post helpful. If you want to learn more with Google Analytics Dashboards, check help article here.