How to Create Contact WebPage That Rock
Handy Tips and Inspiring Examples
Probably you have heard about the Pareto principle or the 80/20 rule. It means that only 20% of your efforts create the most results and the other 80% are just a distraction. Hence, to be more efficient and achieve better results you should identify the essentials (the important 20 %) of the given aspect and focus your time and efforts on it.
This rule can be fully applied to any website. There are certainly pages on your website that are the most crucial in terms of engaging the audience and increasing conversions. Identifying and focusing on those pages should be your highest priority.
Today, I want to go through one of those MOST important pages on your website, the “Contact Us” page and the best practice of its design and content.
In case you missed it, we have previously covered How To’s of Intelligent Contact Webpages , so this time I want to share some more trendy tips on “Contact Us” pages accompanied with some good examples I found on the Internet. Let’s get to it!
Special Attention on Design
It’s obvious that well-designed and attention-grabbing contact page is crucial for converting the visitors into customers. Designing the contact page, remember that it should ideally fit the overall design of the website.
Where to Put the link to Contact Page?
Even if you have a super-duper contact page, it doesn’t make a difference, if it can’t be found. Don’t make your users look for it! By the way, research shows that 87% of users expect to find the link to Contact page on the right of upper navigation menu.
Give Users the Right to Choose
Filling the contact information, think of the all alternatives of contacting you to satisfy each and every customers’ needs. Ideally, the following info should be displayed.
- Address /including Google Maps will also be helpful in case of local businesses/
- Telephone with area code/ include all departments and contact names in case of big companies/
- Social Media Links
- Working hours /you may also include info telling whether you are open or closed at the moment
Include both: “mailto” and a form
Go for both, “mailto” hyperlink for e-mail client and webmail users and a contact form for mobile users and the ones who are comfortable with filling forms. Anyway, don’t forget to enhance your security and spam protection in case of publishing your e-mail. For forms consider the next point.
Hungry for more tips and good examples? When, we are waiting for you on B2J Blog. See you there! :-)
