Web Templates vs Custom Design
What to choose and why?
It’s no secret that to insure success when it comes to building a website a lot of aspects should be considered. The most crucial among them are: fast loading time, easy navigation, valuable content, SEO optimization, keptprinciples of website usability, finally design and… design once more.
According to a plethora of studies and research, 94% of users mention poor design as the main reason they do not trust certain websites.
And while a good website design is becoming more important, it is also becoming more complicated. That’s when we have to make a tough decision between choosing a website template or custom designed website. So what to choose?
To make your choice easier, we’ll compare both ways of having a website built and go through a couple of key points, that should be considered when deciding upon design.
Website Templates are the best choice when:
#1. You need to speed up the website building process and want to save your time and efforts.
#2. A website is needed for a personal and small business startups, whose budgets (for the first time, for sure) may hold back from spending too much money on web presence.
#3. You have limited content to showcase on the website.
#4.You just need a “business card” website without complexed functionality.
What you should actually take into consideration:
- The layout, structure, colors and overall design of a web template are already created in a format where you can simply add your information and content, and changing the pre-made layout may break down the look of the website. Hence, choose templates only from professional web template provider , to ensure, you won’t have to make many changes.
- Pay attention to the UX design and usability of chosen web template. Web templates can look good, but usability and easy navigation of the website made with it is way more important to the users.
Examine in details the technical description of the template. Ideally it should be: easy-to-customize, SEO optimized, lightweight and responsive.
Custom Web Design is the best choice, when:
#1.The features on your website may vary from those implemented from the start as time goes by and may have to be changed continuously.
#2.You have established your company’s branding before and need a website strictly incorporating and matching your company’s branding, your logo, style, etc.
#3. You don’t want to compromise any of your requirements for the website.
#4.Your website is going to have a profound informational architecture and a complex structure.
More engaging tips to help you make your choice + Infographics on Pros and Cons of Web Templates and Custom Web Design on Bang2Joom’s Blog. See you there!
