How Long-tail Keywords Can Improve the Web Experience
“Optimize for long-tail keywords,” is a phrase slung in SEO articles across the web, but how exactly does this help your prospect’s web experience? Easy — — these specific keywords are what your target audience are searching for.
For those who are unaware of what a long-tail keyword is, it’s a search query that includes 3–5 words. Usually, length of the keyword determines how easy or difficult it is to rank for said keywords. Conversion rates for long-tail keywords are on average, 2.5x higher than broad terms.
There are many ways to research long-tail keywords, a simple google search with a scroll to the bottom will reveal other terms that people have searched for and is a good place to start. For example, if you search for artic foxes and scroll down there are many related search terms that are longer than two words:
HINT
If you’re really a savvy SEO marketer you would also have this nifty chrome extension called, Keywords Everywhere. This extension shows you the average monthly searches and average CPC per each keyword right under the google search bar.
You can also use Google Adword’s keyword planner tool to find additional long-tail keywords if you have an account. If you are looking for a more detailed and longer list keywordshitter is your go to.
There are also places for you to add negative and positive filters to narrow down your result.
After you have done your research, produce quality content that includes these keywords across your website. Just don’t stuff the keywords, make sure it makes sense. Remember, your goal is to enhance your prospects web experience and not hurt it by writing content that doesn’t make sense.
But what about your PPC campaigns? Do you use long-tail keywords for that? Personally, I would advise against it, using broad match modifiers for your keywords will take care of the long-tail keywords while keeping cost low. Plus, it doesn’t make sense to include a keyword that has such a low search volume that your ad doesn’t even serve for it.
To sum it all up, when researching for your long-tail keyword remember what your user’s intent is and write quality content that will enhance your prospect’s web experience.
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