NFTs, Marketing, Tech

Big-Brand Corporate NFTs and PR: Why Huge NFT Drops Are Still Problematic for the Giants

Examining issues and problems faced by Budweiser and Pepsi

Photo by Austin Distel on Unsplash.

My company, GenerativeNFTs.io, handles generative NFT drops for what you’d probably (until lately) consider “normal” NFT drop teams. That is to say, we’ve been involved in drops ranging from those with little to no fanfare all the way up to drops that have sold out in minutes. But none of them, thus far, have been giant world-dominating brands like Budweiser or Pepsi, both of which dipped their pinky toes into the generative NFT space lately. Let’s look at some similarities and differences between these two drops.

Budweiser / Pepsi NFT Drop Similarities:

• Both are gigantic international brands. Anheuser-Busch reportedly makes about $500 million annually, and PepsiCo rakes in around $70 billion annually.
• Both are in the beverage space, although PepsiCo is (overall) more diversified with various other businesses aside from the soft drink brands.
• Both dropped what are relatively small generative NFT sets compared to industry norms. Budweiser’s set was 1,936 NFTs; Pepsi’s was 1,893.