Building a Valuable Email List: You Must Train Your Audience That They Are, In Fact, Customers

Jim Dee
Jim Dee
Sep 22, 2017 · 5 min read
Photo adapted from “Audience @ LeWeb 11 Les Docks-9317” by OFFICIAL LEWEB PHOTOS (Flickr, Creative Commons).

When you invest time and money into giving away freebies without ever selling to your customer base, you are in effect training them that your channel is all about nonstop free stuff for them. As such, you are attracting, and paying to maintain, an all-take audience that cannot be successfully sold to.

The Alternative Approach


Web Designer / Web Developer Magazine

WDWD Magazine features articles on web site design / development, internet marketing, social media, SEO, and topics like marketing, communications, business development, etc. Editor: Jim Dee of Array Web Development — jim@arraywebdevelopment.com.

Jim Dee

Written by

Jim Dee

Principal at Array Web Development http://www.arraywebdevelopment.com/ in Portland, OR.

Web Designer / Web Developer Magazine

WDWD Magazine features articles on web site design / development, internet marketing, social media, SEO, and topics like marketing, communications, business development, etc. Editor: Jim Dee of Array Web Development — jim@arraywebdevelopment.com.