NFTs, Generative NFT Sets, Development

How Generative NFT Reveals Work — Options and Strategies for a Smooth, Secure, and Profitable Reveal Process

A bit of an “NFT 101” article, but important nonetheless!

An actual side-by-side comparison of a pre-reveal image and its final NFT image. This is from one of my favorite sets, which is still minting and available. It’s called “I’m a Kitty Cat.”

When hopeful NFT teams come to me asking for generative NFT programming and web3 development services, they typically have not thought ahead to the reveal process. And that’s okay, of course. But, once the projects get going, having a solid reveal plan is really important, and can directly affect an NFT drop’s success and even its profitability. So, I wanted to put a piece up about that — what a reveal is, what your options are, and various considerations. (I’ll be keeping this article listed in my main resource compendium for NFT teams: “Generative NFT Programming Articles — How to Prep for Doing Your Own NFT Drops.”)

What Is “The Reveal”?

Typically, in generative NFT sets, the way the sales work is as follows:

• NFT buyers go to a minting page and mint NFTs from a set. Let’s say they’re buying “I’m a Kitty Cat” NFTs, for example (because, hey, who wouldn’t want to buy into a set of 3D meme cats?!).
• At the beginning of the sale, the NFT teams usually do NOT show buyers their actual NFTs. Instead, they…