NFTs, Minting applications

NFT Strategy: Should You Show the Current Mint Count on Your NFT Minting Page?

My thoughts on this common question.

Screen grab from my own minting app for my GlitchDeck NFT set (still minting!). Notice that I’m showing the current mint count. But not everyone does this.

Ever since mid-2022 (when selling out sets became more difficult than ever), one of the more common questions I’m asked by my own clients is this: Do we have to show the mint count on the mint page? Clearly, the answer is “No, you don’t.” But there are some considerations and discussion points here, so I wanted to spend some time on this.

The thinking is this: If an NFT set launches and only a small number of NFTs sell, then most people think that displaying this fact reflects poorly on the set and may drive potential minters away from the page. The NFT space is ruled by hype, of course, and so if people aren’t seeing that mint counter spinning 50x faster than an odometer at the Indianapols 500, it’s fair to say the hype just isn’t there.

For anyone in the NFT space back in the mid-2021 bull run, you may remember a different experience than what many set owners see today. Back then, it was pretty common for sets to sell out almost immediately upon launch. I remember one early set I was involved in sold out so fast, we thought the mint count display code was broken. The dev literally had to check the code because it wasn’t displaying correctly, only to find…