SEO Blogging 101: How to Set Up a Blog and What to Write

Jim Dee
Jim Dee
Jan 14, 2019 · 8 min read
  • What should you write?

✒️ Blog Platform Considerations

Most people, by default, consider their web site as the natural option for their blog’s home. You already have XYZ.com, so it seems natural to make XYZ.com/blog your blog, right?

  • Cons: You have to design the blog area and pages yourself, and/or at least customize a template (and/or pay someone to do that for you). You’ll have to be able to use a CMS, which is generally a bit more involved vs. a platform like Medium.com. Your site’s exposure will likely be lower than a platform’s (meaning fewer people will likely see your blog posts). Future redesigns might be more complicated because you’ll need to deal with retaining inbound links.
  • Cons: You have to accept whatever the design is, and/or have fewer customization options, which some people don’t like. The URLs don’t include your domain name.
  • The design, to me, is very nice and professional. I know a lot of people get hung up on this; they want the ability to control every little thing — the color of the headlines, the ability to have more layers of subheads. I get that. So yes, you have to let go of that and trust that the platform employs talented designers and almost certainly does testing to see not only what readers like, but also what converts better.
  • I like the Medium.com authority. As someone with 3,000+ friends on Facebook, for example, I get to see what a wide selection of people tend to share. And, the number of people who share Medium.com articles seems impressive to me. I don’t know why, but people simply seem to feel more comfortable sharing something with a medium.com URL than something with a private business URL. (Probably because the medium.com URLs seems more objective in nature.) That’s my opinion, but I do keep seeing that, and believe it.
  • I think of Medium.com as a place to give free advice, but I also consider it a marketing vehicle. At the end of each piece, whether it’s for this web design publication, for my other personal areas here, and/or for other publications I’ve written for here, I always include an author bio at the bottom so that anyone interested can contact me.

✍️ What to Write

Once you’ve decided on a platform (and have it designed/integrated into your site, if needed), the next big thing people wonder is: What should I write about?

  • do your production on the video, and also have the video transcribed
  • upload the video to Youtube, and include a link to your web site in the description, as well as all of the key words involved
  • embed the Youtube video in a new blog post, and paste your transcribed text there
  • share the URL for your blog post everywhere (Facebook, Twitter, LinkedIn, etc.)
  • include Call-to-Action (CTA) links on each blog post (at a minimum a link back to your site, but also any other CTAs that make sense)
  • repeat, consistently, for a long time.

Web Designer / Web Developer Magazine

WDWD Magazine features articles on web site design /…

Sign up for Array Observations

By Web Designer / Web Developer Magazine

Sign up for alerts when new web design / web development (and related) articles appear on this site. Take a look

By signing up, you will create a Medium account if you don’t already have one.

Check your inbox
Click the link Medium sent to to verify your email address.

Jim Dee

Written by

Jim Dee

Web guy at ArrayWebDevelopment.com; author of books & blogs. See: JPDbooks.com.

Web Designer / Web Developer Magazine

WDWD Magazine features articles on web site design / development, internet marketing, social media, SEO, and topics like marketing, communications, business development, etc. Editor: Jim Dee of Array Web Development — jim@arraywebdevelopment.com.

Jim Dee

Written by

Jim Dee

Web guy at ArrayWebDevelopment.com; author of books & blogs. See: JPDbooks.com.

Web Designer / Web Developer Magazine

WDWD Magazine features articles on web site design / development, internet marketing, social media, SEO, and topics like marketing, communications, business development, etc. Editor: Jim Dee of Array Web Development — jim@arraywebdevelopment.com.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store