The Basics: What is Search Engine Optimization (SEO)?

Photo adapted from “Accomplished Top of Mountain” by ThoroughlyReviewed (Flickr, Creative Commons).

The acronym “SEO” stands for Search Engine Optimization. It’s a field that is nearly as old as the Internet, dating back to at least the time when people first began to think this:

“Hey, there are a LOT of web sites out there. How do the search engines figure out which ones to put first?”

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