NFTs, NFT Teams, NFT Projects
Thinking Long-Term When It Comes to NFT Project Airdrops for Holders; Building Sustainable NFT Projects
It’s tough to believe that it was barely one year ago when the Bored Apes launched (and took a solid week to sell out), effectively kicking off a generative NFT craze that is still ongoing and shows no signs of stopping. If anything, any slow-downs only happen because of larger crypto market issues (like the down-market we’re currently experiencing).
During that year, many thousands of generative PFP projects launched, and everyone scrambled to try to provide value to their holder-investors. One primary way this was done was via free mints and/or airdrops. Either way, what we’re looking at here are expansions. I often like to use the Bored Apes as examples for things in these articles, as they’re the leading set out there. So, let’s look at how the franchise expanded:
BAYC First Expansion
- Franchise size at launch: 10,000 generative NFTs as of May 2021.
- Franchise size after initial expansion: 20,000 NFTs.
