NFTs, Art, Business

Tips for Generative NFT Artists — Preparing for Worldwide Attention

They’re coming for your 1/1s. Are you prepared?

Photo by Zach Key on Unsplash

I’ve worked with all sorts of generative NFT teams thus far into my web3 career. The position and role of the artist varies widely in the generative space. The range of this hierarchy is basically as follows:

1. Sometimes the artist is the sole or primary founder and lead visionary of the generative set.
2. Sometimes the artist is a team member on par with others in the team, even if somewhat more featured, you might say.
3. Sometimes the artist is hired out, yet still featured and/or important to the drop.
4. Sometimes the artist is completely anon.

All of the above scenarios (and others) have their place in the generative NFT world. (And btw, in any scenario, the payment structure could vary wildly as well in terms of the artist’s share of the proceeds. Some would collect the majority of the primary and secondary sales; others might be paid hourly with no further remuneration.)

For the top three scenarios, though, there’s an added element to generative drops that a lot of NFT drop teams don’t actively think about — the other existent 1/1 digital art of the artist.