Why Most Business “Awards” Are a Scam, Preying on Pride

Jim Dee
Jim Dee
Jul 17, 2017 · 4 min read
Photo adapted from “2015 Stevie Awards 0215” by mikeg44311 (Flickr, Creative Commons).

Years ago, one of my clients used to pridefully boast that he’d been recognized as one of the top consultants in his field. Here’s how that sort of thing usually transpires:

  • First, you get a letter and/or a call with the exciting news — you’ve been selected!
  • The letter goes on to say that only a small percentage of people in your field have…