5 — Angela Morelli

  1. Food is for eating

Target Audience

I would say that the target audience for this page would be slightly older people as a younger audience would not find this sort of issue very interesting as it would not appeal to young people. Even though it is very interactive, there are lots of large areas of text.

Aims (eg: is it to raise awareness or change behaviours?)

The main aim is to raise awareness of an issue that most people probably didn't even know was such a big deal. It does this will as it makes it clear with images and interactive sections. Once the issue has been raised, the page then wants you to take some action and sign up to the page, which they call ‘minister of food waste’. This is a better way to make people sign up as its more creative then just ‘sign the petition’.

Calls to Action

As you get to the bottom of page it begins to describe how and what people can reduce to lower the problem. It also says how already people are changing and helping solve the issue. It also asks you to become a ‘Minister of Food Waste’. By agreeing to this it asks the person to have at least one meat-free meal a week. It states no matter how small the action, it all adds together to make a difference.

Storytelling: what are the ingredients of these stories (eg: time or place markers, more or less unexpected events, more or less direct references to your own daily experiences)?

The majority of this story is based upon real life situations. It starts as a small seed and the as the story progresses so does the life of the seed. As the progress of the seed continues, the more you find out about the problems of the issues and the more descriptive they become.

Data visualisation (what information should be remembered?)

The site is very visual and has many interactive parts. For me the parts that stood out the most were the charts that filled up as you scrolled. I think this was because they were some of the most interactive parts of the page. These are some of the main points of the page so its a good thing that they were the most rememberable for me.

Technical issues (how would you improve them?)

As there is so much scrolling and interactive parts, as it got towards the bottom of the page it was taking a lot longer to load. I had to refresh the bottom part quite a few times and it still wouldn't load. I considered that it could be the wifi but I tried at different times and still had the same result.

2. Virtual Water

Target Audience

As there is not much text and a lot of interactive areas of the site I would say that this site can target older people and also young people. The issue wouldn't appeal to most younger people but because of the fun design of the site, more will be drawn to the site. People who already care about this problem will also be drawn towards the site.

Aims (eg: is it to raise awareness or change behaviours?)

The main aim of the site is to raise awareness of water consumption and how this is having a negative impact. It does this with short descriptions which is a much better way as more people will tend to read shorter amounts of text. It also use interactive elements which convey the message in quite a clever way.

Calls to Action

As you get to the bottom of the page it provides a short description of the main message in a nut shell. It describes some statistics of what people are currently doing Underneath this there are three main things that they want people to do. They are stated with small icons which make them stand out more and become more reliable. These include: ‘one meat-free-day a week’, ‘choose meat raised on grass’ and ‘do not waste food’. The last thing it wants people to do is spread the message on to social networks and it provides the links to different sites. Doing this will allow lots more other people to be aware of this issue.

Storytelling: what are the ingredients of these stories (eg: time or place markers, more or less unexpected events, more or less direct references to your own daily experiences)?

The design of the site is set out like a story. It starts with a brief interactive image which is quite unclear as it states that ‘you eat’ water. Because of this phrase it would make people want to carry on scrolling and find out what this means. The whole story is based around ‘you’ which makes it a lot more directs and personal. I think this will be a main reason why people will carry on down the site and continue the story as it is very direct.

Data visualisation (what information should be remembered?)

The whole of the site is very interactive and at times there was a little too much going on. I think the parts with the water waves moving across the screen sometimes covered up too much of the information. The waves could have been slightly smaller and maybe slower so they were less distracting and gave you more time to read the text. For me the parts that I remembered the most was the first part which showed how much water people eat and also the part that showed a visual representation of 15400 litres of water. The main reasons for this was because they were some of the largest parts of the page and took some time to get through. All the information was very interactive and text was kept quite short, so a lot of the page is very rememberable.

Technical issues (how would you improve them?)

There were no major technical issues with the page. However sometimes when you scroll quite quickly down the page there it takes a bit of time for the content to display.