Do You Still Believe in the Promise of the Web?
Your voice matters. Share your experience in the comments.
Hey, all y’all who just subscribed to get the emails when I post, I have some real questions for you here. Yes, you.
- Do you have a side hustle, a creative pursuit, a class you teach, or a service you offer — but no website that actually helps you sell it?
- Have you tried to build a site and given up halfway?
- Or worse — did you launch something that looked decent but did nothing to move the needle on your income?
- Are you stuck in a system that rewards cookie-cutter credentials and filters out anyone with soul or spark?
- Are you watching the job market narrow, the tech sector destabilize, the global systems stutter — and wondering where that leaves people like us?
I’m asking because I’m one of you. And I want to know where you’re at.
What’s your biggest website frustration? What do you wish someone would just help you figure out already?
Call this a market research post. I want to hear from you.
Here’s what I’ve learned after a more than 15 years in this website building game -
A fast, cheap, AI-built template won’t save you.
A pretty homepage won’t grow your income.
And a designer who doesn’t have a clear picture of your business goals and dreams can’t help you succeed just by glomming all your business information onto the net in a web-friendly format.
Most websites fail because they skip the hard but necessary work of building on top of strategy
- Who you’re serving
- What you’re offering
- Why they should buy from you
- And how to guide them there clearly and confidently
Strategy work is not glamorous. But it works. And it builds the kind of deep digital roots that can survive whatever’s coming next.
Because let’s face it, if the supply chain cracks and AI keeps eating the job market, we’re going to need each other.
We’ll need small, local, meaningful businesses. We’ll need makers. Helpers. Teachers. Artists. Healers. Builders.
And we’ll need websites that actually work so we can find one another!
The Foundations 101 Bundle is coming to market soon!
As in mid-June, 2025. This bundle is made up of the first three courses from the Web Makers Circle. Cue the screenshot of MY website — almost ready to rock!
These 3 short, on-demand, online courses walk you through the exact process to map your business, clarify your message, and plan a site that does more than look good, it gets results.
When you walk out of this strategy work, you’ll have a Website Playbook in hand. This playbook can to guide you as you pursue your DIY website adventures, OR…
You can hand it to a designer who will probably take it from you, look at you with wide eyes, and ask plaintively, “Why don’t all my customers show up with this information ready to go?!?”
Want to win a free bundle of courses?
To celebrate the launch, I’m doing a giveaway. If you leave a comment on this post, you’ll be entered to win a full free pass to the bundle.
Tell me where you’re stuck. What you’ve tried. What you want. I’ll read every word.
I’m building this for people like us. And I believe in the world we can still create.
Subscribe to get notified when new posts drop. And tell your friends about this work, if you think it will help them.
Come with me! Let’s build a more beautiful future. Because it’s time.
© Copyright June 2025, Kaia Maeve Tingley | All Rights Reserved
